Meet the Team

Anna Ahmed: CEO


Anna is a results-oriented corporate leader with experience in the areas of leadership development, customer experience, sales and cost control. She has proven ability to influence and develop leaders to achieve organizational objectives. Anna’s strengths include communication, strategic thinking and high level decision making skills. She possesses the ability to meet and exceed aggressive targets and deadlines in a fast pace changing environment.

Anna is from Minnesota where she formed a strategic planning consultation that helped a diverse clientele to select and implement accounting software and point-of-sale systems. She now lives in Orange County, California as a wife, and mother of two children.

Rick Scrimger: Vice-president of Strategy & Corporate Trustee


Rick Scrimger is serving as Interim Vice-president of Strategy & Corporate Trustee at CTrends, assisting the company on a wide area of issues, and broad corporate responsibility.

Rick is concurrently the CEO of 2ndSHFT, LLC., an executive coaching & business strategy firm, focused on growth, scale & developing infrastructure necessary to enable high-functioning teams & awesome company culture at small-to-medium size businesses. He currently consults for several companies in the software, high-tech semiconductor, and hardware B2B distribution spaces. Rick has more than 28-years in the sign/graphics industry, previously serving as President of Roland DGA, a subsidiary of Roland DG traded on the Tokyo Stock Exchange.

Rick has also held executive positions at Durst, Media One as the SVP & Chief Strategy Officer, and the Graphic Intelligence Agency, as well as industry boards to influence the direction of the overall market. Rick has helped to scale companies to $135M+, with 130+ employees with full balance sheet & P/L responsibility, reporting to a public company board of directors.

Rick Scrimger holds a Bachelor of Arts degree in Psychology from Pitzer College and an MBA from the UCI Merage Graduate School of Management. He also holds a certificate from UCLA as a Corporate Director. Rick enjoys his family with 3 young daughters who definitely keep him busy. He is also a former professional musician & competitive triathlete.

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Jeff Smith, Global Sourcing Manager


Destined to satisfy the customer whether the end user or the sales division, Jeff is committed to quality. Touting more than two decades of professional growth, he is perfectly poised to drive the purchasing department to excellence. In an era of strict standards and war fighters’ lives on the line, CTrends and our customers alike, can rest assured that requirements and contractual flow downs are adhered to. Managing a system-driven supplier and product vetting / scoring system, his team is able to offer, procure, and deliver the right product at the right time.


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